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Rann's White Desert represents the years that have gone by and the years that await today to accept. Kutch Rann Utsav takes the' White Rann Experience' worldwide under the leadership of the Gujarat Limited Tourist Corporation (TCGL). The Tourism Corporation of Gujarat Limited (TCGL) took the initiative of presenting' White Rann Experience' to the world in 2005, while the Whiten Rann in Kutch near to the Great Rann was written off as lifeless area of land. What began as a three-day festival gradely grew into a hundred-days festival in Dhordo, a village close to Rann in Kutch where the whole new tent city was built. "Rann Utsav is one of India's most awaited tourist activities, showcasing natural marvels in the White Desert and Kutch's rich cultural and artistic heritage." Honorable Prime Minister Shri Narendra Modi, then Chief Minister of Gujarat, was considering the concept of Kutch Rann Utsav. "Since it opened and receives over 5,00,000 visitors from 20 countries, Rann Utsav has exponentially increased the reservation." Rann Utsav has to do not only with exploring places but also with you.

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