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You need a unique selling point (USP). It’s important that you define what makes your business different to the competition. Try to sum it up in two sentences – and memorize it. You'll use it every time you pitch to investors and potential customers. You need a unique selling point (USP). It’s important that you define what makes your business different to the competition. Try to sum it up in two sentences – and memorize it. You'll use it every time you pitch to investors and potential customers

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