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The average purchase ticket in the world of e-commerce is a very interesting metric that we should all know about. The average purchase value of a customer in an online store is the average value of their shopping cart.

Calculating the average purchase ticket is very simple, we just need to know the benefit obtained by the total sales made in a specific period of time and divide it by the total number of transactions made. In this way, we will know our customers’ average shopping cart value.

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